A clean Yellow Yellow tricycle carrying a private passenger past a Yellow Yellow billboard in Tamale

Incorporated in Ghana · Pre-launch

Yellow Yellow

Trusted local rides

Local choice. Easier pickups. No per-ride commission. We are bringing nearby cars and tricycles, clear fares and the freedom to agree a ride into one Ghana-built platform.

  • Pickup sharing by choice
  • Fare agreed before travel
  • Built for local journeys
15,925 Ghana localities searchable
2 types tricycle and car matching
0% commission on driver fares
3 max tricycle passengers

For passengers

A clear quote. Or a conversation.

Some journeys start with a destination. Others start with a familiar landmark and a conversation. Our app brings both approaches together, with your fare recorded before the ride begins. These journeys are in controlled testing before public launch.

  1. 1

    Find a local ride

    Use your town, current location or saved places. Eligible nearby cars and tricycles appear together, so a category filter does not hide your alternatives.

  2. 2

    Choose how to agree the fare

    Request an upfront road-route quote. For the next release, we are also preparing a cellular-calling option: choose an eligible nearby Driver, call with your own network and agree the journey and fare before travel.

  3. 3

    Keep the agreement in your app

    An accepted ordinary booking gives the assigned Driver your pickup. In the planned cellular route, share your pickup after the call only when you choose to. Keep mobile data on for app updates.

Good morning Tamale
Where to?
Your driver is approaching 4 min · 1.2 km away
Yellow tricycle

One local mobility platform

The right ride for each place.

Tricycles are our founding focus in Northern Ghana, alongside qualified independent car drivers. Public availability will depend on permissions and local supply.

Yellow Yellow tricycle service Founding focus

Tricycle

Private door-to-door rides for up to three passengers, with nobody beside the driver.

Default
Northern Ghana
Safety
Maximum 3, no front seat
Yellow Yellow motorbike service On hold for now

Motorbike

A future one-passenger option for markets where helmets, supply and local rules are ready.

Capacity
One passenger
Safety
Driver and passenger helmets
Yellow Yellow car service Supply-led

Car

A choice for journeys that suit a car, wherever approved service scope and qualified local Driver supply permit after launch.

Candidates
Accra, Kumasi and beyond
Safety
Approved belted capacity

What makes Yellow Yellow different

Global ambition. Local understanding.

Our ambition is a world-class ride experience shaped around local transport, not the other way round. These are our tested foundations and next-release plans, not a claim of public availability.

01

Town-aware place search

The selected booking town moves the map and anchors pickup and destination results. Wider area is the default; Town/village only remains available for a tighter search.

02

Less typing for familiar journeys

Saved and recent places reduce repeated searches. Nearby Driver selection and conversation offer another approach for people who prefer speaking to filling in a journey.

03

Choice without a fare commission

Choose the ordinary quoted-fare request or a mutually confirmed negotiated booking. Our Driver and Owner access-plan model takes no percentage of passenger fares; future access charges still apply.

04

Call, agree, then share your pickup

The cellular option planned for the next release uses your mobile network. Numbers may be visible and normal network charges apply. Yellow Yellow does not record cellular calls. Pickup sharing remains your choice.

05

Preferred Drivers

After a completed trip, a Passenger can like or save the Driver, see when that Driver is available, and send a direct request without forcing acceptance.

06

Human checks and visible updates

Dedicated staff review Driver and vehicle documents. Chats, Calls and Inbox keep communication in one place, with a numeric badge for unread updates and messages.

Built for the whole local ride

More choice for passengers. More control for operators.

Your journey, your choice

Take the quote, or agree a fare together.

Choose the approach that suits you: use the ordinary in-app quote, or the cellular-calling option being prepared for the next release. Agree the fare before travel. A phone call alone is not a confirmed in-app booking.

  • Exact pickup and destination
  • Live driver approach and ETA
  • Clear choices about contact and pickup sharing
  • Optional live-trip link for a trusted contact
  • Save a good Driver and request them again when online

Yellow Yellow standard

Clear standards. Shared responsibility.

Read all safety standards
Three passengers maximum

Use fewer seats when luggage or comfort requires more space.

No passenger in front

Nobody may sit beside the driver or in the driver's operating area.

No unrelated passengers

Your booking stays private from pickup to your selected destination.

Clean vehicle expectation

Passengers can rate cleanliness, comfort, courtesy and vehicle condition.

Road route, not a straight line

Google road distance is used to quote a realistic trip before request.

Price cannot rise from delay

Elapsed trip time does not increase the accepted founding-pilot fare.

Responsible rollout

Validate in Tamale. Open Northern Ghana responsibly.

A small invited Tamale cohort will validate the complete service first. After the legal, safety and product gates pass, the public tricycle launch is intended to cover all five Northern Ghana regions. The app already searches Ghana's 15,925-town-and-village catalogue, while an actual ride still depends on a cleared nearby Driver of the selected type.

5 regions in the founding public-launch scope, with Tamale as the controlled validation base.

See our responsible expansion model
Northern RegionTamale validation baseTricycle launch
Savannah RegionDamongo regional anchorTricycle launch
North East RegionNalerigu regional anchorTricycle launch
Upper East RegionBolgatanga regional anchorTricycle launch
Upper West RegionWa regional anchorTricycle launch

Driver & owner access

Simple Driver periods. One Owner period.

Yellow Yellow takes no percentage of passenger fares. The first launch uses Standard navigation in Northern Ghana. Owners buy Monthly operating seats for linked Drivers.

Planned app-store feedback cohort

No external participant cohort is active today. After the applicable national-agency and MMDA process and app-store approval, Yellow Yellow plans to invite a small group through the official store apps, initially protected by the existing 20-person cap. They will not pay for access or receive a reimbursement. Payment-system development remains on hold while the incorporated Company completes merchant onboarding and controls.

1 day

Daily Access

GHS20

Full Driver tools with Standard navigation for one day.

7 days

Weekly Access

GHS100

Full Driver tools with Standard navigation for seven days.

Standard navigation uses Google road routes without live traffic. The accepted fare is locked before the trip, and actual elapsed time cannot increase it. Live Traffic and Hybrid waiting are prepared for a future release but are not available at launch. The prices above are proposed commercial prices and cannot currently be purchased. Owner access is Monthly only. Access belongs to the approved account and cannot be shared.

Why Yellow Yellow exists

Better local journeys should benefit the whole community.

We want to connect everyday journeys to local livelihoods: easier access for passengers, more control for independent drivers, and accountable vehicle oversight for owners.

Starting with Northern Ghana means taking local tricycles, landmark-based directions and fare conversations seriously. Less unnecessary roaming and more visible service standards are goals we will measure, not savings or safety outcomes we claim before launch.

Mission, vision and company principles

Questions

Clear answers, without the small print maze.

Is every Yellow Yellow ride private?

Yes. The founding product does not allow shared rides or unrelated passenger pickups during your booking.

How many people may travel in a tricycle?

Up to three passengers may use the rear passenger area. Nobody may sit in front or beside the driver.

Can I talk to a nearby Driver and negotiate?

We are preparing cellular calling for the next app release. Choose an eligible nearby car or tricycle, call using your mobile network and agree the journey and fare. You can then choose to share your pickup in the app. If you do not agree, try another eligible Driver. Numbers may be visible, network charges apply and calls are not recorded by Yellow Yellow. A phone call alone does not confirm an in-app booking. Public dispatch has not begun.

Does the Driver need to keep the app open?

The installed test build requires the Driver to keep the app open and Online for nearby visibility. Locked-screen app availability is being prepared and must pass phone testing. Cellular calls themselves use the phone network, so reception and ringing depend on the phone's network and settings, not app data. Keep mobile data on for map updates and pickup sharing.

How is the passenger fare calculated?

For ordinary upfront quotes, tricycles use GHS 2 service amount plus GHS 2 per Google road kilometre, with a GHS 3 minimum. Cars use GHS 4 plus GHS 3 per kilometre, with a GHS 6 minimum. Both round once to the nearest whole cedi; the car-to-tricycle ratio varies with route length and minimum fares. A negotiated booking instead uses the fare both people explicitly confirm in the app. Neither approach permits a unilateral fare increase because the journey takes longer.

Does Yellow Yellow take commission from drivers?

No. The approved business model uses account-bound Driver and Owner access periods instead of taking a percentage of the passenger fare. Access fees and vehicle operating costs still apply; bookings and earnings are not guaranteed.

Which ride types can I request?

After approval, tricycle is the active founding service across the five Northern Ghana regions. Car is a growing category there, while car and tricycle discovery elsewhere in Ghana is supply-led. Every request still needs a qualified nearby Driver of the exact selected type. Motorbike service is temporarily on hold and may be introduced later through a separately approved release.

What happens to Driver document photos?

They remain private and are reviewed by authorised staff. Every submission needs a human decision; automated AI document screening is not used.

Can another user see my phone number?

Ordinary in-app communication uses names and roles rather than phone numbers. The cellular option planned for the next build is different: a Driver chooses whether to share their verified number, and a Passenger sees a notice before calling with their own airtime. The caller's number may be visible, and numbers can be saved outside Yellow Yellow. Optional pickup sharing requires a separate choice. Unrecorded verbal agreements provide less evidence for dispute resolution than an in-app record. See our privacy notice.

Current release stage

Preparing for the App Store and Google Play.

External field testing is paused. Incorporation was completed on 6 September 2026. Yellow Yellow is now preparing the required national-agency and MMDA engagement, merchant onboarding, and App Store and Google Play release readiness. The first small feedback group will install from the official stores after those gates pass. No unrestricted public rides or payments are open yet.

App StoreRelease preparation
Google PlayRelease preparation
Public Information Agent Grounded in approved Yellow Yellow information
Ask about Passenger, Driver or Owner onboarding, rides, safety, access, privacy, or public company information. I answer only from approved Yellow Yellow information.

Do not share phone numbers, payment details, identity documents or private trip information here.