Founding focus
Tricycle
Private door-to-door rides for up to three passengers, with nobody beside the driver.
- Default
- Northern Ghana
- Safety
- Maximum 3, no front seat
Incorporated in Ghana · Pre-launch
Trusted local rides
Local choice. Easier pickups. No per-ride commission. We are bringing nearby cars and tricycles, clear fares and the freedom to agree a ride into one Ghana-built platform.
For passengers
Some journeys start with a destination. Others start with a familiar landmark and a conversation. Our app brings both approaches together, with your fare recorded before the ride begins. These journeys are in controlled testing before public launch.
Use your town, current location or saved places. Eligible nearby cars and tricycles appear together, so a category filter does not hide your alternatives.
Request an upfront road-route quote. For the next release, we are also preparing a cellular-calling option: choose an eligible nearby Driver, call with your own network and agree the journey and fare before travel.
An accepted ordinary booking gives the assigned Driver your pickup. In the planned cellular route, share your pickup after the call only when you choose to. Keep mobile data on for app updates.
One local mobility platform
Tricycles are our founding focus in Northern Ghana, alongside qualified independent car drivers. Public availability will depend on permissions and local supply.
Founding focus
Private door-to-door rides for up to three passengers, with nobody beside the driver.
A future one-passenger option for markets where helmets, supply and local rules are ready.
A choice for journeys that suit a car, wherever approved service scope and qualified local Driver supply permit after launch.
What makes Yellow Yellow different
Our ambition is a world-class ride experience shaped around local transport, not the other way round. These are our tested foundations and next-release plans, not a claim of public availability.
The selected booking town moves the map and anchors pickup and destination results. Wider area is the default; Town/village only remains available for a tighter search.
Saved and recent places reduce repeated searches. Nearby Driver selection and conversation offer another approach for people who prefer speaking to filling in a journey.
Choose the ordinary quoted-fare request or a mutually confirmed negotiated booking. Our Driver and Owner access-plan model takes no percentage of passenger fares; future access charges still apply.
The cellular option planned for the next release uses your mobile network. Numbers may be visible and normal network charges apply. Yellow Yellow does not record cellular calls. Pickup sharing remains your choice.
After a completed trip, a Passenger can like or save the Driver, see when that Driver is available, and send a direct request without forcing acceptance.
Dedicated staff review Driver and vehicle documents. Chats, Calls and Inbox keep communication in one place, with a numeric badge for unread updates and messages.
Built for the whole local ride
Your journey, your choice
Choose the approach that suits you: use the ordinary in-app quote, or the cellular-calling option being prepared for the next release. Agree the fare before travel. A phone call alone is not a confirmed in-app booking.
Your fares. Your decision.
Our access-plan model lets Drivers assess requests and offers before accepting. Demand information and pickup guidance aim to reduce unnecessary roaming. Access fees and operating costs remain; bookings and earnings are not guaranteed.
Responsible vehicle oversight
Each monitoring period begins with a fresh request and Driver acceptance. Approval lasts for 24 hours and can be revoked by the Driver at any time.
Yellow Yellow standard
Use fewer seats when luggage or comfort requires more space.
Nobody may sit beside the driver or in the driver's operating area.
Your booking stays private from pickup to your selected destination.
Passengers can rate cleanliness, comfort, courtesy and vehicle condition.
Google road distance is used to quote a realistic trip before request.
Elapsed trip time does not increase the accepted founding-pilot fare.
Responsible rollout
A small invited Tamale cohort will validate the complete service first. After the legal, safety and product gates pass, the public tricycle launch is intended to cover all five Northern Ghana regions. The app already searches Ghana's 15,925-town-and-village catalogue, while an actual ride still depends on a cleared nearby Driver of the selected type.
5 regions in the founding public-launch scope, with Tamale as the controlled validation base.
See our responsible expansion modelDriver & owner access
Yellow Yellow takes no percentage of passenger fares. The first launch uses Standard navigation in Northern Ghana. Owners buy Monthly operating seats for linked Drivers.
No external participant cohort is active today. After the applicable national-agency and MMDA process and app-store approval, Yellow Yellow plans to invite a small group through the official store apps, initially protected by the existing 20-person cap. They will not pay for access or receive a reimbursement. Payment-system development remains on hold while the incorporated Company completes merchant onboarding and controls.
GHS20
Full Driver tools with Standard navigation for one day.
GHS100
Full Driver tools with Standard navigation for seven days.
GHS350
Thirty days for Drivers. This is also the Owner operating-seat period for each covered linked Driver.
Standard navigation uses Google road routes without live traffic. The accepted fare is locked before the trip, and actual elapsed time cannot increase it. Live Traffic and Hybrid waiting are prepared for a future release but are not available at launch. The prices above are proposed commercial prices and cannot currently be purchased. Owner access is Monthly only. Access belongs to the approved account and cannot be shared.
Why Yellow Yellow exists
We want to connect everyday journeys to local livelihoods: easier access for passengers, more control for independent drivers, and accountable vehicle oversight for owners.
Starting with Northern Ghana means taking local tricycles, landmark-based directions and fare conversations seriously. Less unnecessary roaming and more visible service standards are goals we will measure, not savings or safety outcomes we claim before launch.
Mission, vision and company principlesQuestions
Yes. The founding product does not allow shared rides or unrelated passenger pickups during your booking.
Up to three passengers may use the rear passenger area. Nobody may sit in front or beside the driver.
We are preparing cellular calling for the next app release. Choose an eligible nearby car or tricycle, call using your mobile network and agree the journey and fare. You can then choose to share your pickup in the app. If you do not agree, try another eligible Driver. Numbers may be visible, network charges apply and calls are not recorded by Yellow Yellow. A phone call alone does not confirm an in-app booking. Public dispatch has not begun.
The installed test build requires the Driver to keep the app open and Online for nearby visibility. Locked-screen app availability is being prepared and must pass phone testing. Cellular calls themselves use the phone network, so reception and ringing depend on the phone's network and settings, not app data. Keep mobile data on for map updates and pickup sharing.
For ordinary upfront quotes, tricycles use GHS 2 service amount plus GHS 2 per Google road kilometre, with a GHS 3 minimum. Cars use GHS 4 plus GHS 3 per kilometre, with a GHS 6 minimum. Both round once to the nearest whole cedi; the car-to-tricycle ratio varies with route length and minimum fares. A negotiated booking instead uses the fare both people explicitly confirm in the app. Neither approach permits a unilateral fare increase because the journey takes longer.
No. The approved business model uses account-bound Driver and Owner access periods instead of taking a percentage of the passenger fare. Access fees and vehicle operating costs still apply; bookings and earnings are not guaranteed.
After approval, tricycle is the active founding service across the five Northern Ghana regions. Car is a growing category there, while car and tricycle discovery elsewhere in Ghana is supply-led. Every request still needs a qualified nearby Driver of the exact selected type. Motorbike service is temporarily on hold and may be introduced later through a separately approved release.
They remain private and are reviewed by authorised staff. Every submission needs a human decision; automated AI document screening is not used.
Ordinary in-app communication uses names and roles rather than phone numbers. The cellular option planned for the next build is different: a Driver chooses whether to share their verified number, and a Passenger sees a notice before calling with their own airtime. The caller's number may be visible, and numbers can be saved outside Yellow Yellow. Optional pickup sharing requires a separate choice. Unrecorded verbal agreements provide less evidence for dispute resolution than an in-app record. See our privacy notice.
Current release stage
External field testing is paused. Incorporation was completed on 6 September 2026. Yellow Yellow is now preparing the required national-agency and MMDA engagement, merchant onboarding, and App Store and Google Play release readiness. The first small feedback group will install from the official stores after those gates pass. No unrestricted public rides or payments are open yet.