Yellow Yellow
Pilot status

Company

Locally adapted mobility, built on trust.

Yellow Yellow is building the right private ride for each community, beginning with tricycles in Northern Ghana and expanding only when each market is ready.

Founded in Tamale Remote-first AI-assisted, human-accountable

Our story

Starting with the journey people already make.

In Northern Ghana, the tricycle is already part of everyday movement. The opportunity is not to replace that local reality with a foreign model. It is to make the experience more private, predictable, visible and comfortable for passengers while giving drivers a better view of real demand.

Yellow Yellow was founded in Tamale by Justice Mantey Abedi and is being developed as a locally adapted platform for passengers, drivers and vehicle owners. The founding pilot focuses on private tricycle rides in Tamale, Wa, Bolgatanga, Damongo and Nalerigu.

Our brand promise

Private rides. Local trust.

Direction

Mission, vision and purpose.

Mission

To make everyday local transport safe, private, affordable and predictable by connecting passengers with trusted motorbike, tricycle and car operators through transparent technology.

Vision

To become Africa's most trusted locally adapted mobility platform, providing the right kind of ride for every community.

Purpose

To improve everyday movement while protecting passenger dignity, increasing operator certainty, reducing wasted fuel and helping vehicle owners keep visible and responsibly managed fleets.

Principles

The standards behind every product decision.

Safety first

No growth or revenue objective may override a material safety rule.

Privacy by default

Collect and display only what is necessary for the ride and authorised oversight.

Comfort and dignity

A private ride should feel meaningfully different from ordinary public loading.

Fair affordability

Prices should make local sense while preserving driver willingness to serve.

Transparency

Fares, access periods, limits and material automated decisions should be explainable.

Local trust

Language, support and operations must respect the community where the service runs.

Driver certainty

Use real requests and navigation to reduce idle roaming and wasted fuel.

Accountability

Keep auditable records, accept feedback and correct failures openly.

Operating model

Lean by design, accountable by rule.

Yellow Yellow is remote-first and uses specialised AI agents for routine monitoring, onboarding, approved-template marketing, reconciliation, forecasting, reminders and evidence preparation. This is the permanent model in every market and at every growth stage. Passenger, driver and owner setup is designed to finish online without an office, station master or routine staff approval. More users and cities scale systems first, not conventional headcount.

People remain responsible for high-impact decisions. Safety case closure, market pricing, tax filings, legal interpretation, production releases, permanent account actions and material public commitments require authorised human approval.

  • Founder and managing leadership set strategy, capital allocation and market entry.
  • Product and engineering leadership own security, reliability, releases and technical risk.
  • Qualified external legal, privacy, accounting and tax advisers review regulated decisions.
  • Optional local specialists are commissioned only for a defined legal, language, accessibility or institutional exception.

Responsible expansion

One city and one ride category at a time.

Yellow Yellow can support motorbikes, tricycles and cars through one platform, but technical ability is not permission to launch. Every city-category pair needs its own evidence and approval.

  1. Confirm meaningful passenger demand and enough responsible drivers.
  2. Approve category safety rules, pricing and local legal requirements.
  3. Verify route coverage, payments, incident response and product reliability.
  4. Test local unit economics before wider activation; expansion scales automation first and adds only evidence-required exception capacity.
  5. Monitor quality after launch and pause growth if safety or service standards weaken.

Tricycles remain the active founding focus. Motorbike and car categories are coming later and will not be described as available until their market readiness is formally approved.

Transparency

We will distinguish plans from facts.

Pilot forecasts, proposed dates and internal targets are not audited results. Yellow Yellow will identify what is active, what is being tested and what is still awaiting legal, operational or store approval.

  • Passenger fares are quoted before request and tied to the road route.
  • Paid Driver access periods provide the same tools; Owners use Monthly Access; Yellow Yellow takes no commission from passenger fares.
  • Owner monitoring requires a fresh Driver-approved 24-hour window and exposes only linked-vehicle movement plus aggregate completed trips and quoted fares for that window.
  • Passengers and Drivers control whether and when a revocable live-trip link is shared with a trusted contact.
  • AI-generated recommendations do not become material decisions without the required human approval.
  • Public questions are answered only from approved information; uncertain or sensitive questions are escalated.

Contact

One monitored route for public support.

Email support@yellowyellowmobility.com for general enquiries, pilot support, privacy questions or safety follow-up after immediate danger has been addressed.

Yellow Yellow is currently an incorporation-pending Ghanaian mobility project. Its proposed principal office is House No. GU207, Kanville-Tunayille, Tamale, Northern Region, Ghana. Issued company particulars will replace this notice after incorporation.